Fit
Whether this company can use your offer at all: authority, equipment, size, operating profile, geography.
How it works
From a list nobody trusts to an outcome somebody verified.
Most outbound tools stop at "the message was delivered". FreightBlast is built around the opposite end: the outcome. Everything before it exists to make that outcome real and checkable.
1. You name the goal, not the campaign
A campaign starts with the outcome you want — a booked call, a submitted application, a signed authority packet, an installed app — and the offer you are putting behind it. The offer is versioned: value proposition, pricing, exclusions, disclosures and the claims you are allowed to make. Nothing goes out against an unapproved offer.
2. You see the audience before anything sends
The audience is not a bought list. It is built from Doft's freight graph — authority status, equipment, lanes, operating history, contact confidence — and every company on it arrives with the reason it was selected and how confident we are in that reason.
Signal
Why now: a new authority, a fleet-size change, a lane shift, a renewal window. Timing is the part static lists cannot do.
Confidence
What we actually know versus what we inferred. Assumptions are shown, not hidden behind a score.
3. The conversation opens in a Conversion Room
The prospect follows one link and lands in a room that belongs to your campaign. They do not create an account, pick a password, or get added to anything. Above the fold they see who you are, why this is relevant to them, the conversation, and one useful next action.
The room is where the work happens: questions get answered, documents get exchanged, qualification happens in the open rather than in a hidden score.
4. A human takes over whenever it matters
Handoff is a state of the conversation, not a different tool. When your team steps in, the AI stops acting on that thread and the history stays in one place. Take-over, pause and stop are explicit controls, and they cancel anything the automation had scheduled.
5. The goal counts only when it is verified
A reply is not a conversion. A click is not a conversion. A goal moves to completed when the outcome behind it is actually verified — the call exists, the application arrived, the packet was signed, the app was installed and registered.
This is deliberately strict, because the alternative is a dashboard that reports success nobody can find in their bank account. Reporting, cost attribution and any outcome-based billing all hang off the verified state, not off engagement.