No sending without permission
Every rail starts from the mechanics of collecting and recording permission. The SMS channel begins with consent collection — not with connecting a provider and hoping.
Consent & law
Consent is the first feature, not the last.
FreightBlast sends regulated commercial messages. We publish our position here rather than in a buried appendix, because a product that hides its compliance stance attracts exactly the customers its policy engine will later refuse.
What we will not do, stated plainly
No click-to-consent
Opening a message, clicking a link, replying, or entering a Conversion Room does not create permission to keep messaging. Permission has to be given, and it is recorded as evidence.
No identity rotation to escape filtering
Snowshoeing, waterfalling, rotating domains, numbers, IPs or mailboxes, spelling obfuscation and synthetic engagement are prohibited — whether the purpose or merely the effect is to evade spam, carrier or provider detection. When a rail gets throttled we pause and remediate; we do not move the traffic to a fresh identity.
No selling or exporting consent
Phone numbers, recipient identity and consent evidence are not exported to advertisers and are not a product. Aggregate reach is.
How opt-out behaves
Opt-out is honoured immediately and across the whole programme, not just the campaign that triggered it. Suppression is committed to durable shared storage before any later attempt is allowed, so a second campaign, a different sender identity or a different advertiser cannot revive a suppressed recipient.
If the suppression list cannot be read, sending blocks. An unreadable list is treated as "everyone opted out", not as "nobody did" — failing closed is the only safe direction here.
Before an e-mail rail can send
Connecting a mailbox is an identity and transport option, and it requires a passing provider acceptable-use decision. No general-purpose mailbox provider is a default cold-outreach transport in FreightBlast — that is a policy position, and the product enforces it rather than describing it.
Before an SMS rail can send
US SMS requires prior express consent and carrier registration. FreightBlast treats both as gates with evidence and expiry dates, not as checkboxes. An approval that is under review, missing evidence, or past its effective date blocks sending; it does not warn and continue.